So you’ve read through all the advice about how to guest post, you’ve got a lot to write about, and you’ve even researched a little bit of search engine know-how. You’ve learned that you can help the site out by putting relevant keywords in the title of your post and in the subheadings.
You pick your most brilliant idea, and you send it out to the site editor of your favourite blog (only do this one at a time!). But no one is replying to your emails.
I like Ben Steele’s approach to this problem. If you want to write a guest post on somebody’s blog, you need to do some homework–just as you do when you pitch a book to a prospective agent or publisher or a story idea to an editor.
Magazine editors say “read the magazine before you submit an idea.” This keeps you from sending a romance short to National Geographic or an epic fantasy set on another world to National Parks and Preservation Magazine. Reading the blog is a good place to start.