The warm-weather months are upon us, and this often means book festivals, book fairs, conferences, and other events. So, this seemed like as good a time as any to offer some tips on what authors need when selling their books at events. While events vary, the basic needs tend to be pretty similar.
If you haven’t attended a book fair as an author with books to sign and sell, R. J. Crayton at Indies Unlimited has compiled a list of everything you need to take with you.
Selling books at a festival begins with being seen and ends with your signing a lot of books. There’s a bit of art to this, and that means setting up your booth or table to attract attention and make transactions with readers friendly and easy to accomplish.