Promotions: What Type to Use When
“As indie authors, we have a wealth of types of marketing and promotional opportunities available to us. However, some types aren’t as effective as others, and some are more effective when you’re farther along in your career. As a newbie, where should you concentrate your efforts? As a more seasoned indie, what will boost you to the next level of visibility and sales?
“Here’s one list, together with our recommendations for when best to employ each type. Some are free; some, not so much. I’ve included a $ next to the ones that will cost you money.”
Authors constantly debate which promotion strategies really work. Sometimes, those with high acclaim seem to have worn themselves out before most of us find them.
A lot of Indie authors are reporting that sales are down. Some blame a change in Amazon algorithms which purportedly favor the higher priced books from large mainstream presses over the modestly priced books that are self-published or that come from small presses.
Lynne Cantwell has done a great job compiling a list of strategies to try. Regardless of whether (or if) Amazon is tweaking its site to make more off the higher priced books, we still need to get the word out–and, perhaps, raise our prices.