Does the book you’re promoting have a sell sheet?
“Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a firm handle on the basics, here is a list of terminology that you will need to know when preparing your sell sheet for your book’s marketing plan.”
Joseph C. Kunz posted this blog about the importance of sell sheets last fall. I didn’t mention it here at the time because I was working on other things. However, now that I’m actively seeking reviewers for my latest novel, I’ve been updating the sell sheet.
Sell sheets are not a new technique, though I seldom see them written about. Kunz has a good overview. If you want more information, simply type “author’s sell sheet” into your search engine and you’ll get a lot of advice and examples.
I see the sell sheet as indispensable, even if you just paste it into an e-mail and never make printed copies, for giving prospective reviewers, article writers and others a quick capsule look at your book and it’s “vital statistics.”