The Sun Singer's Travels

Malcolm R. Campbell's World

Does the book you’re promoting have a sell sheet?

“Book sell sheets are an essential and integral part of a book’s marketing and publicity plans. For this reason, it is important for you to understand what goes into a great sell sheet. So, to help you get a firm handle on the basics, here is a list of terminology that you will need to know when preparing your sell sheet for your book’s marketing plan.”

Source: Sell Sheet Terminology For Book Marketers

Joseph C. Kunz posted this blog about the importance of sell sheets last fall. I didn’t mention it here at the time because I was working on other things. However, now that I’m actively seeking reviewers for my latest novel, I’ve been updating the sell sheet.

Sell sheets are not a new technique, though I seldom see them written about. Kunz has a good overview. If you want more information, simply type “author’s sell sheet” into your search engine and you’ll get a lot of advice and examples.

I see the sell sheet as indispensable, even if you just paste it into an e-mail and never make printed copies, for giving prospective reviewers, article writers and others a quick capsule look at your book and it’s “vital statistics.”

–Malcolm

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