How to Boost a Post on Facebook
“In this tutorial, I’ll show you how to boost individual posts to get them in front of more people.”
Unfortunately, whether you’re using a Facebook profile or a page, a relatively small number of your friends (or those who’ve LIKED the page) see your posts. However, when you make important announcements like newly released book or other product, you can “boost” the status update to a targeted audience for a relatively low fee.
I’ve been doing this for a long time, so it’s nice seeing this tutorial by Melinda Clayton that shows those who haven’t yet discovered the feature just how to set it up.