Why Your Book Distribution May Be Disappointing
“This is for all of the authors or presses that wonder why their books aren’t appearing in stores; aren’t being sold in e-book form on bn.com but are on Amazon; aren’t available for order if a store wants to get copies; and any other question that might arise regarding the overall concern of “why isn’t my book selling?” The answer is about book distribution and sales: just because a book is distributed, doesn’t mean it is actually in a store.”
As I my publisher says, do your homework before you commit to a distributor, publishing method or platform (or anything else). In this case, does the distribution system you like actually say it can place your books in a bricks and mortar store?
The fact that one of its books might have ended up in a store some years ago is not a guarantee. The bottom line, of course, is that your paperback book must be returnable. If it isn’t, few stores will even take a look.
Malcolm R. Campbell is the author of “Sarabande” and “Conjure Woman’s Cat.”