The Sun Singer's Travels

Malcolm R. Campbell's World

YouTube and Amazon: Gain Exposure by Using Both

“It’s becoming evident that newsletters are a valuable tool for authors to have. Shawn Inmon recently discussed the importance of newsletters, and one of the things he said was, ‘The reason why is simple: You control how and when you access a mailing list, as opposed to investing everything into working the Amazon or social media algorithms.’ That really resonated with me, so I decided it was time for me to take his advice seriously.”

Source: YouTube and Amazon: Gain Exposure by Using Both – Indies Unlimited

As with everything else in the business–that of writing and marketing books–there seem to be so many variables about what works and what doesn’t. In this Indies Unlimited article, Melinda Clayton has found a couple of variables that work for those of us trying to get a newsletter started with more than our spouse and uncle Zeke on the mailing list.

–Malcolm

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