How to Ignite Audience Word-of-Mouth through Story, No Matter the Genre
“Box office word-of-mouth was the beginning of ‘power to the people’. Viral media began here with expressions like ‘What’s the buzz?’ ‘What have you heard?’ ‘What’s on your list?’ In reality, no one truly trusts marketing, but they love to keep their ear to the street. And part of the ‘love of the street, is the sense that you have your finger on the pulse. The zeitgeist.”
Very interesting article. Can we translate these ideas to books? And, if so, is the concept equally viable after the fact as critics, reviewers and readers assess why a book works?
Publishers and studios have spent millions trying to make and promote books and movies they thought would work. Did they miss the spirit of the age?