Google Authorship Killed: Google Plus Next?
“Google GOOGL -0.4% announced today that Google Authorship will no longer impact search results. That means that if you have spent time building out your Google Plus profile in the hopes that it will move you and your content higher in search results, your efforts may have been in vain.’
Not so long ago, gurus were telling writers that the next evolutionary step in publicity and platform building that began with MySpace and moved to Facebook was Google+. Well, perhaps not.